Subscription renewal emails that prevent churn
A production-ready subscription renewal email template built with React Email + TypeScript. Includes a 7d/3d/1d reminder sequence, Stripe webhook integration patterns, and segmentation guidance.
Built for retention, not “marketing email” vibes
Renewal reminders should feel like good product UX — clear, helpful, and easy to act on.
3-email renewal sequence
7-day, 3-day, and 1-day reminders with tone and urgency tuned for retention, not spam.
Behavior-based segmentation
Adjust copy for active, inactive, and high-usage users — different reasons to stay, different CTAs.
Schedule-ready
Examples for Stripe webhooks + Next.js scheduling to automatically queue renewal emails on subscription updates.
TypeScript props
Pass plan name, renewal date, billing portal URL, and user usage data as typed props.
Metrics & A/B testing
Track open/click rates by segment and email step. Includes practical SQL snippets and test ideas.
Cross-client safe
Designed to render cleanly across Gmail/Outlook/Apple Mail, including dark mode.
The 7d / 3d / 1d renewal sequence
A simple, reliable cadence that prevents surprise churn and gives customers time to fix billing issues.
Heads-up (low pressure)
Remind them renewal is coming and reinforce the value they've already gotten — no urgency, no guilt.
Value recap + objections
Summarize usage / outcomes and proactively address common objections (budget, timing, team adoption).
Final reminder (clear CTA)
Clear renewal date + what happens next. Offer plan adjustments and link to billing settings.
TypeScript-first props (production-friendly)
Keep the template reusable: pass plan + renewal info, billing URLs, and (optionally) usage stats for personalization.
type RenewalSegment = "active" | "inactive" | "high-usage";
export type SubscriptionRenewalEmailProps = {
productName: string;
planName: string;
renewalDateISO: string;
amount?: string; // e.g. "$29/mo"
customerName?: string;
segment: RenewalSegment;
manageBillingUrl: string;
updatePaymentUrl?: string;
usage?: {
last30dEmailsSent?: number;
teammatesInvited?: number;
automationsEnabled?: number;
};
};content/seo/page-content-subscription-renewal.md(copy-ready sections + scheduling patterns).FAQ
Common implementation questions (and the answers you actually need).
Should I send renewal emails to everyone?
Not blindly. Keep the core sequence, but segment the copy. Active users get a value recap, inactive users get a reactivation nudge, and high-usage users get a ‘protect your workflow’ message. Same schedule, smarter messaging.
How many renewal reminders is too many?
More than 3 reminders usually starts to feel like nagging. A 7d/3d/1d sequence is enough to prevent surprise renewals without training users to ignore you.
What should the main CTA be?
A single, low-friction billing CTA: ‘Manage billing’ (portal) or ‘Update payment method.’ Save upgrades/downgrades as secondary links to reduce decision paralysis.
How do I implement scheduling in Next.js?
Trigger scheduling on Stripe subscription.created / subscription.updated. Use a job runner (Trigger.dev) for reliability and retries, or Vercel Cron for a simpler setup. The template content is provider-agnostic either way.
How is this different from failed payment emails?
Renewal emails are proactive (prevent churn before it happens). Failed payment emails are reactive (recover revenue after a payment fails). You want both — they solve different failure modes.