Welcome Email Template for React Email
First impressions matter. Ship welcome emails that activate users, reinforce your brand, and drive the first key action. Built with React Email and TypeScript.
Why welcome emails matter
Your highest open-rate email sets the tone for the entire user relationship
Welcome emails see 4x the open rate of regular marketing emails.
Users who receive a welcome email generate 3x more revenue long-term.
A clear first-step CTA in your welcome email increases product activation.
Template features
Everything you need for onboarding emails that activate new users
First-impression design
Clean, branded layout that sets the tone for your entire product experience.
Activation-focused CTAs
Guide users to their first key action with clear, prominent call-to-action buttons.
Personalization props
Dynamic name, company, and plan-specific content through TypeScript props.
Onboarding sequence ready
Designed to work as part of a multi-email onboarding drip sequence.
Brand-consistent
Easily swap logos, colors, and messaging to match your product identity.
Deliverability optimized
Clean HTML structure and balanced text-to-image ratio to avoid spam filters.
Anatomy of a great welcome email
The structure that top SaaS products use to activate new users
Warm, personal greeting
Use the user's name and acknowledge the signup. Keep it brief and genuine. Skip corporate jargon.
One-line value reminder
Reinforce why they signed up. Remind them of the core benefit in a single sentence.
Single, clear CTA
Drive one action: complete setup, start a project, or explore a key feature. Never give multiple competing CTAs.
Support fallback
Include a reply-to address or help link. Users who just signed up have the most questions.
Frequently asked questions
What should a welcome email include?
A strong welcome email includes a warm greeting, one clear next step (CTA), quick value reminder, and support contact. Keep it focused and short.
When should the welcome email be sent?
Send it immediately after signup or email verification. Delays reduce activation rates because users lose context for why they signed up.
Should I include setup steps in the welcome email?
Only if there's one critical next step. Save multi-step onboarding for follow-up emails. The welcome email should drive a single action.
How long should a welcome email be?
Under 150 words of body copy. Users scan, not read. One heading, one paragraph, one button. Save details for your product or follow-up emails.
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